The announcement trailer for LEGO Star Wars: The Force Awakens received over 15 million views within hours of launch. Plastic Wax is proud to have created such a viral response online.
Creatively our goal was to merge the Star Wars and Lego universes into one by recreating famous moments from the original teaser and adding a little twist of Lego humour. Working collectively not only with our clients at Warner Brothers Interactive, but also Lego and Lucasfilm (nudge nudge JJ) we played with each and every comic moment, iterating several times to get each moment just right. And we kid you not, Jar Jar is on the cutting room floor.